LGL is delighted to welcome Adam Caerlewy-Smith to the Group as Head of Marketing.

In this newly appointed role, Adam will be responsible for LGL’s strategic marketing, brand identity, and communications. He will lead the planning, and execution of activities across the Group’s multi-jurisdictional business.

A professionally qualified marketing leader with over 20 years of experience in strategy, brand, and digital, Adam brings with him in-house and creative agency marketing experience, across a wide range of industries.


“LGL is delighted to welcome Adam into the Group, investing in the right talent across the business is the foundation of our continued growth and success. Adam’s experience in brand development and marketing innovation fits perfectly with our Group culture and I very much look forward to working with him.”
Zena Couppey – CCO, LGL Group


“I’m thrilled to be joining LGL as they move forward and grow. Marketing in financial services has become increasingly competitive, as brands become more distinct and different channels continue to develop, I am excited to support the Group on its journey to build a high-quality sustainable business.”
Adam Caerlewy-Smith – Head of Marketing, LGL Group